Shubhangi Bhatia Gupta
Cultural Researcher and Brand Consultant, specializing in insights, sub-cultures, and emerging trends.
I'm Sold. Let's Work Together.
The Only Thing AI Can't Do Perfectly (Yet):
Talk to Your Consumers and Listen with Intent.
I am a firm believer of research and culture. Three points on why you/your brand needs to know about this:
  • Research is the backbone of strategy. Execution and planning without insights is like planning a party without sending out the guest list. The party might turn out amazing but there won't be anyone to enjoy it.
  • Culture is listening with intent. In the pursuit of competition analysis and SWOT, we forget to listen to undercurrents that can forecast the next trend, the next big need, or the next great movement.
  • Marriage of the two can deliver exceptional results - in content, campaigns, marketing, product development, design and even targeting. I know you are feeling this might be a stretch but I feel I can convince you otherwise.

Here is what I do best and how I can help.
Creative Strategy
Transforming insights into compelling brand narratives that resonate with modern audiences
Brand Strategy
By focussing on the 4Cs - category, consumer, culture, competition - I help you lay the foundation for your brand with a well defined strategy.
Product Strategy and Insights
Let me help you unlock the next consumer insight for your product that will help you grow, launch, or sustain momentum.
Trend Forecasting
Finding insights that will help you either craft stories that engage or develop offerings that convert.
Thought Leadership
I write and record. About consumers, culture, pop-culture, semiotics, colours, markets, beauty, trends. I also do independent research for my articles which readers and viewers find interesting and valuable.
And finally. It's Me. I. I'm The Brand - It's Me.
Brand Consultant | Culture Enthusiast | Creative Strategist
I'm passionate about decoding the cultural currents that shape consumer behavior. My work sits at the intersection of strategy, creativity, and cultural insight: helping brands understand not just what's trending, but why it matters.
Currently donning multiple hats, I bring a unique perspective shaped by experience across client-side, agency-side, and consulting environments. Whether it's launching a major brand campaign or dissecting the latest pop culture phenomenon, I love turning insights into impact.
Based in Delhi, India, I'm always exploring how sub-cultures, emerging trends, and shifting consumer values create opportunities for bold brand building.
Education & Foundation
1
MICA - Class of 2020
Specialized in Brand Strategy, Brand Building, Consumer Behavior, Cultural Analysis, and Advertising at one of India's premier marketing institutions
2
SSCBS - Class of 2018
Majored in Marketing. Ranked second in my batch but also pursued my passion of theatre and leading the marketing club (ah, youth).
3
Continuous Learning
Constantly evolving through immersion in pop culture, trend analysis, and the ever-changing landscape of digital marketing
Past Clients, Bosses, and Partners
My Passion: Decoding Culture
What I Love to Do
I'm endlessly fascinated by the stories culture tells us. From viral TikTok trends to the quiet luxury movement, from Bollywood's evolution to the rise of regional sub-cultures—I love connecting the dots between what people consume and why they're drawn to it.
This curiosity drives my work as a strategist. By understanding cultural shifts before they hit mainstream, I help brands position themselves at the forefront of relevance. My approach combines rigorous research with intuitive pattern recognition, turning cultural observations into strategic advantages.
I regularly write about these observations, sharing insights on everything from content recycling trends to the evolution of consumer behavior in India's digital age.
Of the many things I have created,
here are some I love the most.
Content & Thought Leadership
Cultural Commentary
Featured in Mint discussing the intersection of OTT platforms, box office trends, and modern marketing strategies. Analyzed how entertainment consumption patterns are reshaping brand opportunities.
Luxury Trends Analysis
Deep-dive exploration of the quiet luxury phenomenon and its implications for brand strategy. Examined how wealth signaling has evolved from logos to understated elegance.
Content Recycling Study
Analyzed the trend of remakes, re-runs, and content recycling in Indian entertainment. Article explored why audiences gravitate toward familiar narratives and what it means for content creators.
Culture Shift Commentary
Regular contributor writing about evolving consumer behaviors, generational shifts, and cultural movements shaping India's marketplace. Content spans trend forecasting to strategic implications.
Content Marketing Excellence
Razorpay Content Strategy
As Content Marketer at Razorpay, I developed and executed comprehensive content strategies focused on SEO optimization and user education. Created informational resources that helped businesses understand complex fintech concepts while driving organic traffic growth.
Product Content & Shoots
Expanded beyond written content to manage product photography and branded content initiatives. Led creative direction for TVOY product shoots, ensuring visual storytelling aligned with brand strategy.
Additionally created branded content for Razorpay that balanced product features with customer success stories, making complex financial solutions accessible and compelling.
Experience Across the Spectrum
What makes my approach unique is the breadth of perspective I bring from working across three distinct environments in marketing and strategy.
Client Side
Worked with renowned brands like Yubi (formerly CredAvenue), Britannia, and Razorpay, understanding firsthand the challenges of building brands from the inside
Agency Side
Collaborated with top agencies including Publicis, Ogilvy, and M&C Saatchi, helping diverse brands develop compelling campaigns and creative strategies
Consulting Side
Currently leading strategic initiatives at BOD Consulting, formulating growth strategies and guiding brand transformations for multiple clients across industries
Aap convince ho gaye?
Ya fir hum aur baat karein?
Ready to start a conversation?
Let's connect and explore the possibilities.